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Newest Betting Sites in the UK for April 2024

Sports betting is dominated by a handful of big household names. However, exciting new bookies continue to offer UK customers something different. Read on & discover our recommended new betting sites.
Olufifun Adeleke
Author: 
Olufifun Adeleke
Claudia Hartley
Editor: 
Claudia Hartley
35 mins
December 15th, 2023
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Newest Betting Sites in the UK for April 2024

Many people are skeptical about signing up with new online betting sites in the UK, but that shouldn't be the case. There are plenty of opportunities that come with new betting sites. These include big bonuses, plenty of free bets, and even boosted odds.

Even though it is right to be cautious when trying out new platforms, there are many new betting sites that you can trust. Plus, we only recommend new online bookmakers that are licensed by the UK Gambling Commission - so you know that they're safe.

In this guide, we will show you where to find the best new betting sites UK. Our overall winner is BetStorm, for its wide range of sports and great bonuses. Even though they are new, the bookie has proven to be trusted and reliable. Keep reading to find out about the best new betting sites that won for other categories.

Best New Betting Sites UK

Sort by
All British Sports9.0Claim Offer
10% Cashback Always!
1 - 2 Days
25
PayPal, Neteller, Skrill, Debit Card, Paysafecard, Trustly, Apple Pay

Cashback is cash without restrictions. Full T&C's apply. No max cashout. Gambling can be addictive. Play responsibly. 18+

ZetBet Sport8.8Claim Offerwww.zetbet.com/uk//sport/
Bet £10 Get £10
Instant - 6 Days
15
PayPal, Debit Card, Trustly, AstroPay

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible.

BetUK8.2Claim OfferBetUK.com
£30 In Free Bets When You Bet £10
Instant - 5 Days
25
PayPal, Google Pay, Debit Card, Paysafecard, Apple Pay

New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. T&Cs Apply.

MrPlay Sport7.5Claim Offeruk.mrplay.com
Bet £10 Get £10
Instant - 6 Days
35
PayPal, Skrill, Debit Card, Paysafecard, Trustly

18+. Welcome bonus: New players only. 1st Deposit. Min Deposit. £10. Max £10 free bet valid for 14 days. Best must be placed at odds of 1/1 or greater and be settled within 14 days of placement. begambleaware.org.

Grosvenor Sport9.0Claim OfferGrosvenorcasinos.com/sport
Double The Odds. Any Sport. Any Bet. Any Odds.
Mins - 3 Days
30
PayPal, Debit Card, Paysafecard, Apple Pay

New customers. Max £10. 100% Odds Boost Toek. T&Cs Apply.

Bzeebet8.6Claim Offerbzeebet.com
Bet £10 Get £10
1-6 Days
35
PayPal, Skrill, Debit Card, Paysafecard, Trustly, AstroPay

18+. New Customers Only. Max win £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5 (180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs Apply.

Virgin Bet7.5Claim Offervirginbet.com
Bet £10 Get £20 In Free Bets
Instant - 3 Days
30
PayPal, Google Pay, Debit Card, Paysafecard, Apple Pay

New members. £10 min deposit & bet on sportsbook, placed & settled at 1/2 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Rules & Exclusions. T&Cs apply.

Unibet8.6Claim OfferUnibet.co.uk
Up To £40 Money Back + £10 Casino Bonus
12 hours - 5 Days
30
PayPal, Google Pay, Debit Card, Paysafecard, Trustly, AstroPay

18+. BeGambleAware.org. New customers only. Min Dep £10. Debit cards only. Opt in for bonus funds. Wagering, sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Valid for 7 days. Geographical Restrictions and T&Cs Apply.

Kwiff9.2Claim Offer
Bet £10 Get A £30 Bet
Instant - 3 Days
20
PayPal, Debit Card, AstroPay

New customers & 18+ only. Min. deposit of £10. Qualifying real money bet of £10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issues the next working day in exceptional circumstances such as a technical fault. Additional T&Cs apply. Please gamble responsibly.

Luckster Sport8.8Claim OfferLuckster.com/sport
Bet £10 Get £10
1 - 5 Days
30
PayPal, Skrill, Debit Card, Trustly, Apple Pay

New customers only. 18+. One Bet token will be awarded once you have made your first deposit and have bet £10 on sports with odds of over 2.00 (1/1). The Bet token can only be used on a coupon with total odds of 1.80 (4/5) or higher. The maximum value of the Bet token is £10. Full T&Cs apply. Please gamble responsibly. BeGambleAware.

Top 10 UK New Betting Sites in 2024

  • 🥇 Best Overall New UK Betting Site: BetStorm

  • 🏆 Best New Betting Site for Competitive Odds: BetUK

  • 🎾 Best New Betting Site for Tennis: All British Sports

  • ⚽ Best New Betting Site for Football: Luckster Sport

  • 🎁 Best New Sports Betting Site for Promotions: Kwiff

  • 📺 Best New Live Betting Site: ZetBet Sport

  • 📱 Best New Mobile Betting App: Virgin Bet

  • 🤝 Best New Sports Betting Site for New Bettors: mr.play Sport

  • 🏒 Best New Sports Betting Site for Hockey: Bzeebet

  • 🏀 Best New Sports Betting Site for Basketball: BetMGM

BetStorm
BetStorm

🥇 BetStorm - Best Overall New Online Betting Site

BetStorm offers betting on 53 different events and a wide selection of markets. Even though they are a newcomer to the industry, the bookmaker has made a big impression already. You'll find all of the UK's most popular sports available to bet on, including football, basketball, tennis, horse racing, and cricket. There are even niche choices such as politics and esports.

In addition to their sports offers, there are a ton of betting options available on too. You will find over 300 different betting markets on BetStorm. With a user friendly platform, a straightforward welcome bonus, and these sports betting credentials, it's easy to see why BetStorm is our number one choice.

BetStorm Overview

Year founded

2021

Licence

UK Gambling Commission (39335), Malta Gaming Authority (MGA/B2C/231/2012)

Banking Options

Visa, Mastercard, PayPal, Pay via Phone, ApplePay, Paysafecard, Payz, Neteller, Skrill, Neosurf

Minimum Deposit

£10

Bonuses

Bet £10 Get £10

Mobile app

No

What We Like & Dislike About BetStorm

Pros
  • User-friendly platform
  • Convenient payment options
  • Wide variety of betting options
Cons
  • Skrill and Neteller excluded from welcome bonus
  • No native mobile betting app available

BetUK
BetUK

🏆 BetUK - Best New Online Bookmakers For Competitive Odds

BetUK is a relatively new bookie in the UK since it began operations in 2018. The sports betting site has an excellent reputation and mainly serves the UK market. BetUK offers a fantastic desktop and mobile-friendly online betting platform.

One of the reasons they are among the best new UK betting sites is they offer super competitive odds. You will have access to a superb selection of markets for betting on various sports on BetUK. We also enjoy their weekly free bet promotions, and swift withdrawal times.

BetUk Overview

Year founded

2018

Licence

UK Gambling Commission (39198), Irish Revenue Commissioner (1012453)

Banking Options

Visa Debit, Visa Electron, Bank Transfer, PayPal, ApplePay

Minimum Deposit

£10

Bonuses

Bet £10, Get £30

Mobile app

Yes

What We Like & Dislike About BetUK

Pros
  • Generous welcome offer and ongoing promotions
  • Competitive odds
  • Live streaming available
  • Fast withdrawals with most providers
Cons
  • Few withdrawal options
  • Strict bonus terms
All British Sports

🎾 All British Sports - Best New Online Bookmakers For Tennis

All British Sports is a relative newcomer to the market, having been launched in 2019. Although it's not the newest site on this list, its dedication to tennis markets is what has earned it its spot. Even on a rainy midweek morning, we found more than a dozen tennis matches to bet on! During tournament times, this sportsbook is absolutely packed with tennis betting options.

We also love All British Sports' commitment to fast payouts. Regardless of the payment provider you choose, you'll receive your winnings within 24 hours. Another great asset to All British Sports is its 10% cashback deal. This provider will pay you back 10% of all of your losses!

All British Sports Overview

Year founded

2019

Licence

UK Gambling Commission (38758), Malta Gaming Authority (MGA/B2C/211/2011)

Banking Options

Visa, Mastercard, Skrill, EcoPayz, Neteller, Bank Transfer, Trustly, MuchBetter, Paysafecard, ApplePay

Minimum Deposit

£10

Bonuses

10% cashback, no wagering requirements

Mobile app

Yes, Android & iOS

What We Like & Dislike About All British Sports

Pros
  • Fast withdrawals (within 24 hours)
  • Wide variety of markets
  • Great 10% cashback offer
  • Huge selection of tennis coverage
  • Live betting options
Cons
  • Live betting platform is a little confusing
  • Few bonuses for sports bettors
Luckster Sport
Luckster Sport

⚽ Luckster Sport - Best New Football Betting Site

Luckster Sport is still a very new betting site launched in 2021. The bookie offers a user-friendly website and an excellent selection of sports betting markets. Luckster Sport provides a remarkable selection of betting markets, competitive odds, superior promo codes and reliable banking options.

Where Luckster really stood out for us was in its football betting coverage. This provider covers endless leagues from all around the world, with a particular focus on the UK. You'll find regular football promotions, as well as live streaming on select matches.

Luckster Sport Overview

Year founded

2021

Licence

UK Gambling Commission (39483), Malta Gaming Authority (MGA/CRP/148/2007)

Banking Options

Visa, Mastercard, Bank Transfer, Trustly, PayPal, AstroPay, MuchBetter, Skrill, Paysafecard

Minimum Deposit

£10

Bonuses

Bet £10, Get £10

Mobile app

No

What We Like & Dislike About Luckster Sport

Pros
  • Huge football coverage
  • Live streaming available
  • Plenty of bonuses for existing customers
  • Great loyalty scheme
Cons
  • Slow response from support
  • Lower value welcome bonus

Kwiff
Kwiff

🎁 Kwiff - Best Online Betting Site for Promotions

Kwiff has an extensive selection of sporting events and betting markets. However, what makes them stand out is their promotional offers for new and existing customers. You can take advantage of the welcome offer of a £20 surprise bet as a new customer. Alternatively, as an existing customer you can check out their packed promo section or wait for your turn to 'Get Kwiffed'. In this unique promotion this provider multiplies your odds at random - giving you huge payouts.

The bookie offers popular sports like football, golf, cricket, and rugby, among others. You won't have any issues navigating their website and sports betting offers. Few sports betting platforms can compare to Kwiff in terms of quality. This bookie provides everything you require for a fantastic gambling experience.

Kwiff Overview

Year founded

2016

Licence

UK Gambling Commission (44448)

Banking Options

Visa, Mastercard, Paypal, ecoPayz, Bank Transfer

Minimum Deposit

£10

Bonuses

Surprise £20 bet

Mobile app

Yes, iOS & Android

What We Like & Dislike About Kwiff

Pros
  • Live betting and streaming
  • Cashout is available
  • Multiple speedy payment methods
  • Brilliant Get Kwiffed feature
Cons
  • Account creation process is a little drawn out
  • Limited live betting options
ZetBet Sport
ZetBet Sport

📺 ZetBet Sport - Best New Live Online Betting Site

The sportsbook at ZetBet may be new, but they still have many fantastic offers and promo codes for bettors. The online betting site is regulated in the UK and Malta. ZetBet is safe and is considered to be a reliable online betting platform. As well as this, it offers a great live betting platform. There are live streaming options, in-play betting, and cashout too. In fact it made it to our list of the best live betting sites in the UK.

There are more than 30 sports available, including football, tennis, horse racing, and basketball. The bookie also features some eSports events on their site. Overall, ZetBet offers more than you would expect for a new betting site.

ZetBet Overview

Year founded

2022

Licence

UK Gambling Commission (000-039483-R-319409-001), Malta Gaming Authority (MGA/CRP/148/2007), Ireland Revenue Commissioner (1014834)

Banking Options

Visa, Mastercard, Bank Transfer, Trustly, PayPal, AstroPay, MuchBetter, Skrill, Paysafecard

Minimum Deposit

£10

Bonuses

Bet £10, get £10

Mobile app

No

What We Like & Dislike About ZetBet Sport

  • Great live betting and streaming options
  • Simple welcome bonus with clear terms
  • Great football markets
  • Fast payments with e-wallets
Virgin Bet

📱 Virgin Bet - Best New Mobile Betting App

Virgin is also a new betting site in the UK, and they began operations in 2019. The odds offered on Virgin Bets are competitive, and you will find many betting options on their site. Virgin Bet stood out for having one of the best apps for iOS and Android devices.

On their app, you can bet on rugby, football, and ice hockey, as well as more than 20 other sports. In addition to their favourable odds, bettors will appreciate the bonuses offered by Virgin Bet. Their welcome offer of bet £10, get £20 is more generous than most of the competition.

Virgin Bet Overview

Year founded

2019

Licence

UK Gambling Commission (54310), Gibraltar Gambling Commission (RGL no. 114 and 115)

Banking Options

PayPal, Visa, Mastercard, Revolut

Minimum Deposit

£10

Bonuses

Bet £10, get £20

Mobile app

No

What We Like & Dislike About Virgin Bet

  • Great value welcome bonus
  • Speedy payments across secure providers
  • Great mobile betting app for Android and iOS
  • Low minimum deposit of just £5

Bzeebet

🏒 Bzeebet - Best Online Sports Betting Site for Hockey

Bzeebet is a brand new sports betting website, having launched at the beginning of 2023. Since then it's solidified its position as the go-to destination for ice hockey fans. This platform offers a huge ice hockey section, with many different betting options.

Of course, Bzeebet also offers all the UK's favourite sports, including football, tennis, cricket, and horse racing. So, even if you're not an ice hockey fan, you'll find something to enjoy here. Their promo section is comprehensive and payments are speedy. PayPal users should be aware though that this online betting platform does charge fees for PayPal deposits.

Bzeebet Overview

Year founded

2023

Licence

UK Gambling Commission (39483), Malta Gaming Authority (MGA/CRP/148/2007)

Banking Options

PayPal, Skrill, Trustly, Visa, Mastercard, Paysafecard, MuchBetter, Astropay

Minimum Deposit

£10

Bonuses

Bet £10 Get £10

Mobile app

No

What We Like & Dislike About Bzeebet

Pros
  • Lots of odds boosts
  • Huge hockey coverage
  • Excellent customer support
  • Simple terms and conditions for bonuses
Cons
  • Low withdrawal limit
  • Few bonuses
BetMGM Sportsbook
BetMGM Sportsbook

🏀 BetMGM - Best New Online Bookmakers for Basketball

BetMGM burst onto the scene in the US in 2018 and has recently made its way over to the UK. With the brand name MGM behind it, you know this sportsbook is going to offer quality - and it does. The slick black, white, and gold interface is simple to navigate. Plus, it hints at the riches in store in the promotions section.

There are options for profit boosts, odds boosts, and plenty of free bets. As well as this, BetMGM has great options for basketball bettors. With games on offer every day of the week and the occasional basketball-specific promo, we think BetMGM is a great choice.

BetMGM Overview

Year founded

2018

Licence

UK Gambling Commission (39198), Irish Revenue Commissioners (1012453)

Banking Options

Visa, Mastercard, PayPal, ApplePay

Minimum Deposit

£10

Bonuses

Bet £10 Get £40

Mobile app

No

  • Great welcome offer of bet £10, get £40
  • Plenty of bonuses for existing customers
  • Great basketball markets
  • Friendly customer support
MrPlay Sport

🤝mr.play Sport - Best Online Bookmakers for New Bettors

Launched just two years after mr.play casino, this sports betting site has made big strides. It offers a comprehensive online betting platform with all of the UK's favourite sports. There are hundreds of markets to bet on and even in-play betting. However, one place where mr.sport really stands out is its simple and intuitive interface.

Placing bets and navigating around the site is a breeze, which is why we think it's a great choice for new bettors. Their bonuses might not represent the highest value in the industry, but the terms are simple and fair.

mr.play Sport Overview

Year founded

2019

Licence

UK Gambling Commission (000-039483-R-319409-001) Irish Revenue Commission (1014834)

Banking Options

Mastercard, Visa, Bank Transfer, PayPal, Trustly, Paysafecard, AstroPay, Skrill, MuchBetter

Minimum Deposit

£10

Bonuses

Bet £10 Get £10

Mobile app

Yes, iOS & Android

What We Like & Dislike About mr.play Sport

  • Clear bonus terms and conditions
  • Easy to use mobile-optimised website
  • Great selection of betting markets
  • Fast payouts with e-wallets

How We Rank and Review the Best New Betting Sites

There's a long list of criteria that we look for when picking the best new betting sites in the UK. Being new is one of them, of course, but so too is being safe, trustworthy, and providing a simple, fun, online betting platform. Below you can see all of the criteria that we consider when choosing which of the UK's best betting sites to recommend to you.

Licence

Checking for a licence is number one on our priorities list. The best betting sites in the UK should always have a gambling license with the UK Gambling Commission. This proves that they are safe, trustworthy, and offer a fair online betting platform. You'll also notice that we list any other additional licences that they may have.

These are often from the: Malta Gaming Authority, Irish Revenue Commissioner, or Gibraltar Gambling Commission. So, when taking a new sports betting site recommendation from us, you know that they are licensed and trustworthy.

Sports Markets & Betting Options

With the serious stuff out of the way, we get to move on to the good stuff - betting. We always check the sports on offer at new UK betting sites. The sportsbook should feature popular UK sports like football, rugby, horse racing, golf, and tennis. However, it's also a bonus if they have sports coverage from more niche offerings. Darts, e-sports, and even politics are all popular betting options - so we check for them.

Within this part of the test we also consider the total number of sports that are available to wager on. As well, we see how many different events within those sports are on offer.

Finally, we check the types of wagers and betting options on the sportsbook. Most new betting sites allow you to bet on the winner, over/under and even point spread. However, the best betting sites go beyond by introducing unique betting markets for each sport individually.

Competitive Odds

We know that one of the main considerations when choosing a new betting site is the odds that you'll find there. After all, if one bookie will pay you out more than another, why wouldn't you wager your money there? We make comparisons across a handful of different events to find the brands that are consistently coming out on top. If we find any winners, those are the ones that we recommend.

User-friendly Interface

There's nothing more frustrating than a poorly designed site. We check out the usability of all new sports betting sites, including on mobile. In fact, we have a whole review dedicated to sports betting sites with great mobile apps.

If a site isn’t willing to work on its interface, there’s every possibility that there will be other problems you will face down the line. We look for a clean design that allows easy access to all sports betting markets.

Bonuses and Promotions

One of the big benefits of signing up to a new betting site is snagging a great bonus. We recommend sites that offer generous bonuses with fair terms. This includes fair wagering requirements, sensible winning caps, and clear rules.

Payment Methods and Policies

Another important consideration when choosing sports betting sites are the payment options available. Some of us like the ease of depositing with a debit card, others prefer the speed of e-wallet payments. Whichever camp you fall into, it's nice to have the choice. We prioritise the best betting sites that offer a wide range of reliable and secure payment methods, with extra points for speed.

As well as offering choice in providers, new online betting sites also need to offer fair payment terms. Nobody wants to wait two weeks for a withdrawal, or have to pay a fee on their winnings. We recommend providers that offer quick payment times and charge no fees.

Customer Support

Finally, even on the best new sports betting sites, things sometimes go wrong. It's in these moments that great customer support is super important. We look for new bookmakers that offer a comprehensive FAQ section as well as live chat. Customer support agents should reply quickly and make helpful suggestions to solve your problems. Bonus points are available for an email address and phone line.

How Do I Sign Up and Deposit at a New Betting Site?

If you want to join a new betting site in the UK, we’ll show you how to go about it. We've made these steps using our best UK betting site, BetStorm, but they apply across the board. All of our new betting sites have a simple registration process.

Here’s a step-by-step guide on how to create a new betting account at BetStorm, one of the best betting sites UK:

Step 1
Go to the BetStorm website

Head to the BetStorm website and click the "Join Now" button. You'll be taken to the first step of the registration form.

Step 2
Click the registration button

You don’t need to enter a lot of information when signing up with BetStorm. They only ask for your basic details when signing up. Ensure you fill out all the fields required before you submit the form. If you have a promo code, you can enter it to take advantage of their welcome offer.

Step 3
Fill in the Registration Forms

After you have filled out the registration form, you can submit it. However, before you do, there are some terms and conditions you need to agree to. Ensure you read them before ticking the box.

Step 4
Complete Your Sign Up Process

After submitting the registration form, your account is created. You will need to confirm your email before logging in to BetStorm. Usually, the bookie will need to conduct a KYC on your account. So, ensure you enter the correct information about yourself. When it’s time to verify your account, you can send them your identification documents.

How to Withdraw from New Betting Sites

Making a withdrawal is almost as easy as making a deposit, though processing times are usually longer. Below you'll find the steps for making a withdrawal from BetStorm, but it's much the same at any new betting site.

Step 1
Head to the New Betting Site of Your Choice

Navigate to the new betting site of your choice by clicking any of the links on this page. We're going to go to BetStorm for this step by step guide.

Step 2
Login and Head to the Cashier

Login to your account using your username and password. Next, click on the cashier and select 'withdraw'.

Step 3
Complete Your Withdrawal

Choose your payment provider from the list and enter the amount that you'd like to withdraw. You'll be taken to the page of your payment provider to complete your details.

Tip: Remember to complete the KYC process before submitting your withdrawal request.

Deposit and Payout Times at New Betting Sites

Brand

Deposit Time

Withdrawal Time

BetStorm

Instant

2-8 days

BetUK

Instant

1-7 days

All British Sports

Instant

0-1 days

Luckster Sport

Instant

1-8 days

Kwiff

Instant

1-6 days

ZetBet Sport

Instant

1-3 days

Virgin Bet

Instant

1-5 days

mr.play Sport

Instant

1-5 days

BetMGM

Instant

1-5 days

Bzeebet

Instant

1-3 days

Deposit and Withdrawal Limits At New Betting Sites

Brand

Minimum Deposit

Minimum Withdrawal

Maximum Withdrawal

BetStorm

£10

£20

N/A

BetUK

£5

£5

N/A

All British Sports

£10

£10

£20,000

Luckster Sport

£10

£10

£90,000

Kwiff

£10

£10

£50,000

ZetBet Sport

£10

£10

N/A

Virgin Bet

£5

£10

£20,000

mr.play Sport

£10

£5

N/A

BetMGM

£5

£5

£2,500

Bzeebet

£10

£10

N/A

Pros and Cons of New Betting Sites vs Established Online Bookmakers

If asked to choose between a new betting site and an established one, what would be your choice? It's common for us to want to stick to tried and tested sites but there can be big benefits to choosing a newer bookie. Below are some of the benefits and drawbacks of new betting sites, as well as the same for well-established ones.

New UK Betting Sites Pros and Cons

Pros
  • Platforms benefit from modern design and latest tech
  • Tend to offer bigger bonuses and bettor incentives
  • Great built-in mobile compatability
Cons
  • Sometimes have a smaller selection of sports
  • Shorter history and track record than established brands

Established Betting Sites Pros and Cons

Pros
  • Long track record to verify trustworthiness
  • Partnerships with many payment providers
  • Tend to have a larger coverage of sports
Cons
  • Sometimes lack such cutting edge technology
  • Less reason to provide generous bets and bonuses

Is it Safe to Use New Betting Sites?

We only recommend betting sites that are licensed by the UK Gambling Commission. This is more than enough to verify that they are safe, secure, and offer customers a fair experience.

The security of a betting site is one of the most essential things to look at. Whether it’s a new or established bookie, it pays to be careful with how you release your information. Some well established sites have a great track record that many new UK bookmakers are striving to achieve. Of course, some UK sports betting sites have been around for so long that there are blots on their copybook. It can swing both ways.

To determine whether a new betting site is safe depends on certain factors. The first and most important of these is the license. If a sportsbook doesn’t have a gambling license, it means they are unregulated. We only recommend online bookmakers that have a licence from the UK Gambling Commission. This represents the gold standard in gambling licensing, ensuring players are absolutely secure when betting online.

Another thing to check for is the security encryption on the site. The safest betting sites offer SSL encryption and other security infrastructure, such as two-factor authentication. Certification from reliable third-party labs, like eCOGRA, adds to their credibility. We also read through customer reviews for new betting sites and recommend that you do too. Finding out from bettors like yourself is a great way to get an idea of how a betting site treats its customers.

Features of the Best New Betting Sites

New betting sites are known for their innovative solutions. You can expect certain modern features when you sign up with them. Here are some of the unique features we found at the best UK betting sites.

Live Streaming & In Play Betting

With a live streaming platform, you can watch your favourite sports live and place bets in real time. Many new betting sites offer live streaming, sometimes on all markets, sometimes on the most popular ones, and sometimes on just the events that you have wagered on. Live streams allow you to follow events in real time. You can see the teams' performance and use that to inform your bets.

The real excitement comes when sites offer both live streaming and live betting. This means that not only can you watch the action in real time, but you can bet on it too. In-play betting, or live betting, allows you to bet on games and events after they've started. This brings a quick pace all of its own to the betting game.

Bet Builders

You can combine selections from different markets on the same event using bet builders. Bet-builders are also called Same Game Multiples or Build a Bet. With this option, you can choose a number of betting markets. Most new UK betting sites offer bet builders and they can be lucrative. For the bet-builder to be profitable, all of the bets that you choose have to be correct.

Promotions and Bonuses

Most new online betting sites in the UK provide their customers with bonuses and promotions. This incentive is to keep you betting with them and also attract new customers. Since new betting sites compete with the existing online betting sites, their offers are usually more generous. In addition to welcome offers, new sites offer bonuses like odd boosts, accumulator bonuses, free bets, jackpots, and deposit bonuses.

Note: If you want to take advantage of these offers, we suggest you read the terms and conditions. If an offer seems too good to be true then it might have a low winning cap or heft wagering requirements attached.

Best New Betting Apps

Brand

Bonus

BetStorm

Bet £10 Get £10

BetUK

Bet £10, Get £30

BetMGM

Bet £10, Get £40

Mobile bettors should check out our guide to the best betting apps in the UK. You'll even find some brand new betting sites on there.

Best New Football Betting Sites

Brand

Bonus

Luckster Sport

Bet £10 Get £10

Kwiff

Bet £10, Get £20

ZetBet Sport

Bet £10 Get £10

Into football betting? We have a whole run down of the best football betting sites in the UK. We've also got a review that's dedicated to betting sites that specialise in women's football too.

Best New Horse Racing Betting Sites

Brand

Bonus

Virgin Bet

Bet £10, Get £20

Luckster

Bet £10 Get £10

mr.play Sport

10% cashback on losses

When it comes to horse racing betting sites they need to offer something above and beyond the competition. These new sites do a great job at keeping their horse racing bonuses refreshed.

Types of Bonuses Offered at New Betting Sites

Various sign-up offers are available at UK new betting sites. Some of them are available for new customers only, others can be claimed by anybody. Some of the bonuses that you might find include the following:

Welcome Bonus

When you first register at a new betting site, you will be eligible for a welcome offer. The welcome bonus is an incentive to encourage players to join the site. The bonus can come from a free bet or a deposit bonus. Usually, you can only claim the welcome bonus once, at the point of registration. You should note that welcome bonuses that require you to make a deposit sometimes have restrictions on the payment providers that you can use. We'll go into this in more detail later.

Odds Boosts

The best new betting sites offer bonuses like odds boosts to help you to increase your winnings. These boosts are generally applied to major events and can boost your odds by up to 2x. For instance, if they are offering a 2/1 on a football market when the odds boost applies, you might get 3/1 odds on that same market. Football and horse racing fans tend to be the luckiest when it comes to odds boosts, but they do apply to other markets too. Keep your eyes peeled as this is an easy way to increase your winnings.

Free Bet Offers

This is one of the most attractive offers at new betting sites. The free bet can come as either a deposit or no deposit bonus. Generally free bets that come as a welcome bonus will require a minimum deposit to claim them. On the other hand, if you're an existing customer, sometimes free bets really are free! They mostly require no deposit and there are few sites that impose wagering requirements.

Often the bet value will be small for the no-deposit, no wagering free bets, but it's still an opportunity to make money without risking your own.

Matched Deposits

Matched deposit bonuses, or deposit match bonuses are great incentives to try out the best new betting sites. Usually, these come in the form of a welcome bonus offer. For instance, a bookie may give a 100% bonus on your first deposit. So, if you deposit £50, you’ll get £50 from them in addition to your funds. These can provide an instant and sizeable boost to your bankroll. You should note that they almost always come with wagering requirements though.

Cashback

Cashback is the kind of bonus that all of us would love to get our hands on, but few new online betting sites offer. If you're lucky enough to find a cashback deal then we recommend taking it! It functions as a cashback bonus to recoup a percentage of your losses. Some sites, such as All British Sports offer 10% cashback on bets, which can really help you to manage your bankroll. Other sites will offer a cashback bonus only on your first bet. While this is less lucrative, it's still worth having.

How to Claim Your Welcome Bonus at New Betting Sites UK

Step 1
Visit the New Betting Site of Your Choice

Navigate to the betting site of your choice and click 'sign up' to begin creating a new betting account.

Step 2
Complete the Registration Process

Enter your personal details, as well as your desired login credentials. Once you're finished, you'll be asked if you'd like to claim the welcome

bonus.

Step 3
Opt in to the Welcome Bonus

Opt in to the welcome bonus by ticking the box, or entering your promo code. There might be more than one welcome bonus to choose from, so pick the one that suits your betting style.

Step 4
Look Out for Exclusive Promotions

Even after you've claimed the welcome bonus, there should be more promotions that come your way. Look out for them in your email inbox, or on the promotions page of your bookmaker.

Popular Payment Methods at New Sports Betting Sites

Payment methods are often overlooked, but they can make a big difference to the betting experience. Before you sign up with any bookie, check all the payment methods on their site, as well as the payment terms. Look for new betting sites that offer payments from trusted providers, with quick turnaround times. Here are some of the popular payment methods used at the best new betting sites.

Debit Cards

Debit cards used at betting sites work the same way as you make online purchases. It is a convenient way to deposit online at UK betting sites. That is why a vast majority of betting sites accept debit cards. With debit cards, deposits are instant, while withdrawals may take much longer. Also, betting sites that offer debit card deposits, are almost always likely to let you deposit with Apple Pay and Google Pay.

Note: It is no longer legal for gambling sites to accept payments via credit card. If you want to make payments using your Visa or Mastercard then make sure it's a debit card.

PayPal

PayPal is another popular payment method for UK gamblers. You can use PayPal to fund your betting account and withdraw your winnings. The e-wallet offers a secure way to make payments online without sharing your banking information. PayPal payments are one of the fastest online payment options. Depositing with PayPal is usually instant, and withdrawals can be processed within 24 hours.

Tip: Is PayPal your preferred payment method? We've got a guide to the PayPal betting sites that stand out from the crowd.

Skrill

Skrill, like PayPal, offers an e-wallet for online payment. The UK-based company offers a safe and secure platform for bettors. The payment provider is available in many countries around the world, including the United Kingdom. In addition to their e-wallet, Skrill offers a prepaid Mastercard, 1-Tap, and mobile apps.

Neteller

Neteller is another payment method at the newest UK betting sites. Like Skrill, Neteller has amazing features, including a Net+ prepaid MasterCard. Also, payments can easily be made with your e-wallet or mobile app. Depositing with Neteller is usually instant, and this option promises fast withdrawals. However, you will need to find out the charges that apply to this option.

Trustly

Trustly allows you to fund your betting account at no extra cost. This payment provider is available to UK bettors and also works in over 25 other countries. The Swedish company offers a secure payment platform that connects directly to your bank account. With Trustly, you can make a quick bank transfer without any hassles. If that's your preferred deposit method, we've put together a guide on the best Trustly betting sites.

Paysafecard

This is an ultra-secure payment method for those who want to stay totally anonymous whilst betting online. You can buy a Paysafecard from any licensed vendor and top it up to use at online gambling sites. This isn't the only prepaid card method available to UK punters, but it is one of the most commonly accepted. In fact, we have a whole guide to betting sites accepting Paysafecard.

Should I Gamble at New Betting Sites?

Now that you know where to find the best new UK betting sites, you can sign up with them today. There's a lot you can benefit from at these new sportsbooks. They offer a wide range of sports, betting options, and markets. Also, at the new betting sites, you'll get some of the best bonuses.

Before you register, we suggest you take a look back at these sites and see which ones appeal to you. With our guide on ranking the best betting sites, you can easily spot the features you need.

We recommend that you gamble with any of the new betting sites that we have listed. Each of them has its own qualities that make it a great choice for specific types of bettors. If you're looking for a great all-rounder then our overall winner BetStorm is an excellent choice.

Practice Responsible Gambling

At BestGamblingSites we want our readers to enjoy betting on sports and stay safe when doing so. To stay safe when betting we advise you to:

  • Establish a budget: Set yourself a financial limit before you start betting. Adhere to this budget strictly and do not chase losses.

  • Manage time wisely: Set specific time boundaries for betting. If you're betting a lot, then take a break. Most UK betting platforms offer timeout options to assist with this.

  • Emotionless decision-making: To ensure responsible gambling, it is crucial to detach emotions from the betting process. Recognise that luck plays a role, and that heightened emotions can lead to poor choices. Take a pause.

  • Avoid pursuing losses: Although betting losses are undesirable, resist the urge to chase them. Doing so can exacerbate errors in judgment. Most UK betting platforms offer payment caps to assist with this.

  • Understand the risks: Gain comprehensive knowledge about the potential risks associated with betting. Acknowledge that the odds generally favour the house and approach betting as entertainment, rather than a reliable source of income.

  • Do not borrow to bet: Refrain from borrowing funds for betting purposes. This practice can lead to financial distress and a cycle of debt. Only utilise disposable income for betting.

  • Seek assistance when necessary: If you or someone you know is grappling with gambling addiction, do not hesitate to seek support from dedicated organisations or helplines. These resources provide valuable assistance, guidance, and access to relevant tools for overcoming gambling-related challenges.

Support Site NameWebsite
GambleAwarewww.gambleaware.co.uk
National Gambling Helplinewww.begambleaware.org
Gamblers Anonymous UKwww.gamblersanonymous.org.uk
GamCarewww.gamcare.org.uk
Gambling Therapywww.gamblingtherapy.org
Gamstopwww.gamstop.co.uk
Gambling Commissionwww.gamblingcommission.gov.uk

FAQs

Is it safe to join new betting sites in the UK?
Where can I find the best new UK betting site?
Is it possible to claim a bonus at new betting sites?
What do I look for when signing up with a new betting site?
How do I make a deposit at the best new betting sites in the UK?
How do I know if a new betting site is licensed and regulated?
How often do new bookmakers come to market?
Do new betting sites really offer the best odds?

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Author

Claudia Hartley
Claudia is not just a writer but a dedicated researcher. Cutting through the noise of the gambling industry to get to the facts isn’t always easy, but she prides herself on being up to date with the latest news. Her years of experience in the iGaming industry have led to a fascination with the numbers behind gaming strategies, the analysis behind the betting tips, and of course, the latest game releases. A bargain hunter by nature, Claudia loves nothing more than finding and sharing the promotions and bonuses that seem almost too good to be true. As part of the team at BestGamblingSites, her mission is to help people find their own ultimate gambling experience (and perhaps discover her own next big win on the horses).